Claudine & Compagnie

* JOHANNA'S JOURNAL *

Marimekko spirit

It’s Design September in Brussels at the moment and one of the thing I enjoy most about this event are the lectures.

I was delighted to find out that this year they invited Minna Kemell-Kutvonen, creative director of Marimekko and Maija Louekari, textile designer who freelances for them.

So, yesterday I got out of the studio early and went to the conference. I was so excited. I was going to get an insight into the Marimekko’s world! 

I don’t know about you but when I go to a conference I don’t necessarily want to see a slide show of products. I more interested in the processes, the turning points, the highs and the lows…how the company functions…basically things that I could only discover by being at the conference. I was a little disappointed that there was very little of that last night.  I know Marimekko is about color and pattern!  I know that Marimekko wants to bring joy to people! But how do they do it?! …One thing though, they mentioned that all the staff were taking breakfast together every morning and I thought that was a lovely thing to do within a company.

Anyway it was a bit of a low…but I still remain a great admirer of the ‘mystic’ Marimekko spirit.